Goal-driven, intelligent sales platform for Cosmetics Industry
BeatRoute’s Goal-Driven Sales Platform empower cosmetics brands to improve sales execution and footfall conversion in the retail channel, and improve customer onboarding and repeat sales in the salon channel.
General Trade
Modern Trade
Salon
Unified Platform
Unify your sales team, beauty advisors, distributors, retailers and salons on a common digital platform
Sales Team App (SFA Software)
Empower your beauty advisors, sales team and managers to drive your sales strategy.
Distributor Management System
Empower your distributors for primary and secondary trade.
B2B Customer App
Run digital engagement, education and trade with retailers and salons.
Empower Everyone in Your Route-to-Market
Field Sales Reps
Retailers
Distributors
Van Sales Team
Beauty Advisors
Salon Owners
Salon Technicians
Power beauty sales with Goal-Driven AI
Skip the generic tech. Our Goal-Driven AI guides your beauty advisors, sales reps, managers and channel partners towards your sales goals.
1
Use GDAI to drive goal-based sales execution
Turn your sales strategy into measurable on-ground actions with Goal-Driven AI that aligns every field rep, retailer, and beauty advisor to outcomes that matter.
2
Convert walk-ins better with beauty advisors
Ensure beauty advisors are present, brand-aligned, and focused on outcomes with standardised workflows and activity tracking at the point of interaction.
3
Use AI Order Recommendations for Incremental Sales
Drive repeat orders and boost order value with intelligent order workflow that drives MSL/FSL compliance and suggests the right SKUs for each retail and salon outlet.
4
Plan smart visits with AI-Driven visit planning
Leverage Help Me Plan AI to identify the most important salon visits each day, so your reps focus only on high-impact actions. At the same time, guide your managers to visit high priority retail stores for solving territory level challenges.
5
Ensure availability and visual compliance at every store
Capture VM data at the shelf, detect display gaps, and take action faster, across both salon and retail touchpoints.
6
Educate your sales ecosystem with digital and offline training
Run and track your training programs effectively, whether you want to train your beauty advisors and retailers digitally, or salon customers with offline sessions.
7
Increase conversion and sales in your salon channel
Improve your salon onboarding pipeline management, and run quality engagement and trade with salons post onboarding, all from a single platform.
8
Empower your managers to resolve territory level challenges
Long sales cycles and dealer unpredictability can hide the real issues. BeatRoute’s conversational AI helps managers move beyond surface metrics by simply chatting to uncover gaps like poor visit coverage, outdated schemes, or inactive dealers and take timely action.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
FAQ
Frequently Asked Questions
What is the best sales software for cosmetics and beauty brands?
BeatRoute is the best AI-powered sales software for cosmetics and personal care brands, enabling scalable field execution, AI-based visit planning, and goal-driven workflows that empower promoters and reps to boost counter conversions, campaign compliance, and visibility.
