Why Kerakoll Chose BeatRoute SFA Software Over a Development Platform

“For us, it was a choice between a development platform and BeatRoute. We determined that going with a development platform would take us a long time to market and a heavy upfront capex to implement for the nuances of our industry.

On the other hand, we found BeatRoute to be built for our industry with ready-to-use workflows coming from rigorous industry experience.”

— Isha Sharma, Lead, Digital Transformation, Kerakoll

Build vs. Buy Decision

Most large enterprises today find themselves at a strategic crossroads when selecting digital solutions. One path leads toward customizable development platforms, flexible, powerful, but often resource-intensive. The other path leads to specialized platforms built for specific industries with pre-configured workflows.

The evaluation usually centers around:

• Speed to market: How quickly can the solution start delivering impact?
• Implementation cost: What is the true investment in time, talent, and capital?
• Industry alignment: Will the solution natively support the unique operational flows and hierarchies of the business?

Enterprises that prioritize fast, scalable deployment and industry readiness are increasingly leaning toward solutions like BeatRoute, platforms that bring embedded intelligence, workflows, and experience specific to the industries they serve.

The Advantage of Industry-Ready Workflows

Platforms with ready-to-use workflows save enterprises from reinventing the wheel. Instead of investing months in designing, testing, and iterating sales workflows, companies can adopt proven structures that have been shaped by real-world experience.

This approach delivers:

• Reduced setup time
• Lower customization overhead
• Faster user adoption
• Consistency in execution across teams and geographies

For transformation leaders, this means the ability to stay focused on business outcomes rather than engineering challenges.

Why This Matters for the Building Materials Industry

For building materials companies, the challenges of digitizing sales and distribution are uniquely complex. Many operate across multiple sales channels, B2B, retail, and project-based, with varying hierarchies, touchpoints, and KPIs.

Existing solutions built for FMCG or pharma often fall short in supporting:

• Multi-layered distributor-dealer networks
• Project-driven workflows and long sales cycles
• Hybrid models with retail and contractor engagement

As a result, these companies frequently lean toward development platforms, not out of preference, but out of a perceived lack of alternatives that truly fit their operational model.

But that doesn’t have to be the case.

As an enterprise grade Vertical SaaS platform, BeatRoute brings ready-to-use workflows tailored for the building materials industry, removing the need to start from scratch and offering an approach rooted in the actual day-to-day realities of these businesses.

See how BeatRoute’s ready-to-use workflows can accelerate your digital transformation—book a personalized demo today.