How Cosmic Nutracos Improved Sales Productivity in India by 20% with BeatRoute SFA Software

At a Glance

The Challenge

Cosmic Nutracos had successfully onboarded a large number of retail stores with the right customer profile. But many of these stores were not delivering the expected sales output.

Key Issues:

• Sales reps weren’t selling the complete product range
• Up-sell and cross-sell schemes weren’t increasing order value
• ROI from in-store merchandising was low
• Reps struggled to communicate product differentiation

The Solution

Cosmic Nutracos moved their retail sales operations to BeatRoute, prioritizing store-level sales outcomes.

What Changed:

• Shifted to retailer-focused workflows aligned with sales per store
• Enriched retailer profiles with data like store potential and competition
• Segmented stores based on profile data to enable differentiated engagement
• Activated AI-powered Order Recommendations to improve order value and range
• Used configurable campaign forms to ensure merchandising plan execution
• Delivered targeted learning and brand demonstration content to sales reps

The Outcome

• 20% increase in average sales per retail store
• 15% increase in productive store visits
• Better utilization of trade schemes
• Higher ROI from visual merchandising campaigns
• Improved range sold per visit

“With BeatRoute, we observed a 20% increase in sales across retail counters within months.”
— Indrani Lahiri, Cosmic Nutracos

Request a Demo